Public Health England’s (PHE) Every Mind Matters platform has launched this week with new advice focused on looking after people’s mental wellbeing during the coronavirus (COVID-19) pandemic. It has been updated after new data shows more than 4 in 5 (84.2%) people are worried about the effect that coronavirus is having on their life, with over half saying it was affecting their wellbeing and nearly half (46.9%) reporting high levels of anxiety. See ONS Coronavirus and the social impacts on Great Britain: 16 April 2020 for details.

Every Mind Matters highlights that there are lots of things people can do to look after their mental wellbeing and help others to prevent these concerns from becoming more serious.

The range of new resources, designed specifically to help manage one’s mental wellbeing during this time, include a tailored COVID-19 Mind Plan, COVID-19 specific content for individuals and their loved ones, and support for specific mental wellbeing issues such as anxiety, stress, low mood and trouble sleeping. The website signposts people to activities such as mindful breathing exercises, help reframing unhelpful thoughts and muscle relaxation.

To help get this vital message out there, The Duke and Duchess of Cambridge are supporting Every Mind Matters and have narrated a new short film set to be broadcast across national TV channels from Monday 20 April.

Everyone in the country has been affected by COVID-19 in some way, be it through staying at home and being separated from friends and family, uncertainty about work or education or knowing someone with the virus. The film portrays a range of people whose lives have been affected by COVID-19. It aims to reassure people that support is available and encourages everyone to take care of their mental wellbeing at this difficult time.

Alongside the new COVID-19 mental health support, Every Mind Matters encourages people to complete a personal ‘Mind Plan’, a quick and free interactive tool offering tailored mental wellbeing advice. More than 1.9 million Mind Plans have been completed since the launch in October.

The NHS-endorsed content has been developed in partnership with clinicians, academics and leading mental health charities and social enterprises including Mind, Mental Health Foundation, Samaritans, Rethink, Mental Health First Aid England, the Royal Foundation, the Centre for Mental Health, Time to Change, NSUN and What Works Wellbeing. It offers authoritative, evidence-based and practical support to the general public, as well as people with specific mental health concerns.

Press release: https://www.gov.uk/government/news/covid-19-mental-health-campaign-launches